For Media
We partner with you to get your clients the attention they deserve.
From content creation to social media distribution, our team can help reach fans and start conversations for your music clients.
Or scroll to see how we can help.
Case study
Appaloosa Festival 2019
Our team provided media direction for Front Royal, NC’s Appaloosa Festival, hosted by Celtic Rock band Scythian. By bridging the gap between the festival’s volunteer photography team, social media team, and publicity, we provided images in near-real-time for the entire three-day event, resulting in improved media coverage.
Measurable Impact
By executing a savvy social ad strategy and eliminating friction between the festival’s photo/video team and social media team, key metrics doubled over the previous year’s results.
- 104% increase in reach. Facebook content reached 62,000 total fans during the festival.
- 74% increase in engagement. Content was significantly more engaging year-over-year.
- 98% increase in page growth. The festival page acquired twice as many new fans compared to the year prior.
- 56,000 organic reach, worth more than $5k in paid advertising.
“Total pro. Super organized.”
“Rob is a total pro, super organized and great to work with. From a publicist’s perspective, he’s an asset to any event he is hired on to.”
Maria Ivey, IVPR
Publicist, Appaloosa Festival
Photo & Video Production
In studio, on tour, or behind the scenes, our team can provide full photo and video coverage for your clients’ shows and events. For shows in venues with a dedicated internet connection, we can live stream the full set, specific songs, or behind-the-scenes features.
Photo & Video Production
In studio, on tour, or behind the scenes, our team can provide full photo and video coverage for your clients’ shows and events. For shows in venues with a dedicated internet connection, we can live stream the full set, specific songs, or behind-the-scenes features.
Digital Advertising
Some of the best earned media campaigns are powered by paid advertising strategies. Our team has more than 15 years’ digital advertising experience, we develop digital campaigns for artist and festival clients that dramatically increase both paid and organic reach — standalone or alongside of traditional P.R. campaigns.
Digital Advertising
Some of the best earned media campaigns are powered by paid advertising strategies. Our team has more than 15 years’ digital advertising experience, we develop digital campaigns for artist and festival clients that dramatically increase both paid and organic reach — standalone or alongside of traditional P.R. campaigns.
Editorial Photography
We capture publicity images in-studio or on-location for general media use or for specific assignments. Our style is to work with the environment around us to capture your client’s unique personality.
Editorial Photography
We capture publicity images in-studio or on-location for general media use or for specific assignments. Our style is to work with the environment around us to capture your client’s unique personality.
Amplify your content with social media management.
Let our team take care of your clients’ social media content, digital advertising, and management so you can focus on making connections that matter.
Facebook/Instagram Management
10 years social media management experience.
YouTube Channel Management
Design and maintain content, playlists, and videos.
Social Media Ad Campaigns
ROI-driven advertising strategies to meet your goals.
Website Design
Professional web presence with the features you need.
Featured Project
Deering Banjo Catalog
When IBMA Momentum Instrumentalist award winner Tray Wellington was invited to be featured in the 2019 Deering Banjo product catalog, he turned to our team to capture the image that would be used in the spread.
Based in Raleigh, N.C.
And we love to travel. Fly out to meet them or tag along, we’ll go where your clients go.
Let’s Fix You Up.
Ready to reach more fans with your content? Fill out the form below or email creative@roblaughter.com and we’ll be in touch soon.